Business Plan of Cinema - 1937 Words

2.0 Company Description/Overview 2.1 Name The name of our company is Lucky 7 Cinema. The company is named after the 7 partners consisting of Yew Jian Haou, Yew Jian Ren, Joseph Loh Wai Seng, Vincent Pang Loon Wen, Ngan Khee Jun, Chew Ming Soon and Yap Joe Fu. 2.2 Location We have chosen Subang Avenue to open our Lucky 7 4D cinema. Subang Avenue is a place full of generation Y-ers as well as teenagers. There are many colleges and schools around this area making it a very strategic location. 2.3 History The idea of a 4D cinema came about at year 2011 because we thought that the cinemas in Malaysia are not providing the best facilities and services for the customers. We believe Lucky 7 Cinema can provide better facilities†¦show more content†¦Consumer needs and wants may change with age therefore we promote our service based on age group. 5.2 Targeting We noticed that almost all of the baby boomers who are currently 47-65 years old do not spend their time in cinemas, generation X-ers who are currently 33-46 years old spend less than an hour averagely in cinemas and generation Y-ers who are currently 14-32 years old spend at least 3 hours in cinemas in a week. According to the research we have done, teenagers like to enjoy the environment, sound system, and the 3D service in cinemas. Besides that, generation Y-ers are more willing to pay and try for new stuff compared to the other 2 groups. We believe that our cinema which provides 4D services are able to reach the needs and wants from generation Y-ers and therefore decided to target generation Y-ers as potential customers for our business. 5.3 Positioning Positioning involves developing a marketing mix the targeted segment, so that we are able to know the position of our own firm and compete with other firms in the industry. The way to think of a marketing mix is using the 4P’s framework. 5.4 Marketing Mix 5.4.1 Price The price of the movie ticket are slightly more expensive than Genting’s price but when compared to the duration of the movie and advantages we believe that consumers are willing to pay for it asShow MoreRelatedImpact Of Cinema On The United Kingdom1506 Words   |  7 Pagesimmediate post war period, cinema going was at an all-time high as almost every town and village in the United Kingdom had a local cinema with one screen. Economic recession, the popularity of TV and the introduction of video all served to bring about the closure of a great many of these venues. Attitudes to leisure and spending changed as there seemed to be much more on offer such as foreign travel, consumer goods to mention a few. In addition, those who couldn’t access a cinema felt unable to fully participateRead MoreFilm Theater : A Movie Theater1524 Words   |  7 Pagesscreens. This brings in millions of dollars of additional revenues. According to Nevafilmresearches (http://research.nevafilm.ru/reports/eao/eao2012) Russia has a growing number of screens which are not equipped with 3-D. In 2009-2010 almost 100% of cinemas had a capability of 3-D display. From 2011 the Movie Theaters started to abandon the mass installation of 3-D systems. This because I think it is too early for Russian Movie Theaters to have fully equipped 3-D screens. The 21-st century is a trulyRead MoreMy Views On Architecture And Architecture1535 Words   |  7 Pagesmoulding of the world in order to inhabit it and the geometry of what we build is far from neutral. I chose to explore and research Longford Cinema which is located in the Greater Manchester suburb of Stretford. This astonishing building lies on the junction of Chester Road and Edge Lane, opposite Streford Mall. Designed by the architect Henry Elder. Longford Cinema is an astonishing Art Deco, modernist architecture. In this writing I will look at the building in detail and the architect behind the building’sRead MoreWomen in Society1258 Words   |  5 Pagesthrough the perspective of classical Hollywood cinema. Feminist film theorists claim that the portrayal of women in cinema is only such as to please the spectator in a shallow, physical way. On the other hand, the theorists claim, males are given a much more active role in film, usually in the role of the protagonist. While this is certainly true in many cases, it is not the only manner in which the female gender is portrayed in classical Hollywood cinema. In films such as Howard Hawks’ His Girl FridayRead MoreThe Marketing Strategy Of Starbucks1524 Words   |  7 Pagesincreasing 11% from last year. It can see Starbucks market still getting developing. The marketing objective on this media plan is for Starbucks expand to the children market. The reason for set up this marketing objective is Starbucks is already has a good market position for adults who like coffee, but there also have the other product is suitable for child market, so the media plan will try to find a good ways to expand the market. Target market for Starbucks The target market for Starbucks areRead MoreModern Day Color And Sound Motion Pictures1323 Words   |  6 Pagesadvances the ended with the modern day motion picture. As Jon Lewis States in American Film a History, â€Å"emblematic of our nation’s transformation into a mature industrial society was a series of modern industrial inventions that culminated with the cinema: Alexander Graham Bell’s telephone (1876), Thomas Edison’s phonograph (1877), Henry Ford’s first ‘horseless carriage’ (1896), and finally Edison’s first projected and screened moving pictures (1896).† (3). The invention of moving pictures beganRead MoreA Brief Look at Spanish Cinema1782 Words   |  7 Pages After nearly forty years of ruling in Spain, the dictator of Spain, Francisco Franco, died in 1975. With his death came a transition to democracy which then presented new opportunities for Spain’s cinema that were previously unseen. Spain began to produce films freely after this new found freedom and in 1981 produced a total of 137 films, 45 of which were co-produtions, then followed that up with 146 total films in 1982 . Though this increase in films occurred after the death of Franco, inRead MoreTo What Extent Did the Weimar Republic Recover Between the Years 1924 and 1929?940 Words   |  4 Pagesinfluence on a global scale. In the year 1928 Germany finally signed the Kellogg-Briand pact which had the purpose of making nations stop using war as a tool of national policy. Nevertheless the most substantial agreement for Germany was the Young Plan; it reduced German reparations to two thirds and resulted the Allied troops leaving the Rhineland. The following arrangements helped Germany receive back its position and partly the reputation in Europe, however most of the ordinary Germans were notRead MoreThe Nature of Business1258 Words   |  6 PagesThe Nature of Business – IMAX This business report will analyse and explain certain significant areas in business environment in reference to the Sydney IMAX Theatre. We will look at the business life cycle, the main elements of the business’s environment, the internal and external influences on the business and the social responsibilities of the business. 1. Classify the business and summarise its stage in the business life cycle, include a brief history The Sydney IMAX Theatre is a large privatelyRead MoreBussiness Plan for Mobile Movie Theater2314 Words   |  10 Pagesdeveloped countries. India thus is a perfect fruitful soil for any new business to bud up and display. It should be highlighted that when recession interfered as an unwanted guest into the global economy, the Indian economy succeeded in surviving with insignificant minor injuries. India is a nation which has a bright history of wonders to showcase who excelled in the various fields of business. It is never the lack of new business ideas in India which remains as obstructing factor, but the restricted